Dental offices should take their marketing very seriously. There’s so much competition in the dental industry that it can sometimes be beneficial to find a “niche” and market your office appropriately. Whether you’re a family-friendly office or an upscale dental “spa,” building a reputation as well as a clientele takes time. Customers must first be aware of your office, and your advertising must be consistent so that whenever a new patient has a need for dental care, you’re right in front of them. Signage is great for building awareness because it’s very-visible and, consequently, it’s cost-effective. Any signage is better than none, but you make sure to choose the correct material and design your signs carefully so you get your money’s worth. Here are some of your options as a dental office ordering signage:
Neighborhood-You should always be focused on building a long-term relationship with your patients, so one great way to do this is by supporting the community in which your office is located. Consider sponsoring local schools, sporting groups, and charity organizations. By backing your community and its interests, you will have the opportunity to advertise at local events with banners, signs, flyers, etc., and consequently, the community members are much more-likely to support your business. Another great way to get your name out in the area is by ordering car signs for your vehicles. If you have a vehicle that you use to pickup patients, wrap it in full-size car graphics to get lots of attention, or if you just have employee vehicles, use car magnets, which can easily be taken off when your employees aren’t at work.
Outside Office-If you have large windows on the front of your office, grab the attention of passers-by with full-size one-way vision graphics. This material is perforated, so on the outside you can print in full-color, but from the inside they’re completely see-through (you definitely don’t want your patients to feel trapped inside!). If this seems too overwhelming, another sign option is vinyl decals. Print high-quality pictures of smiling faces, and you can even die-cut them for a fun and friendly look. If your office is celebrating a grand opening or is promoting something special, order a vinyl banner to hang over your entrance. Banners are inexpensive and provide great “bang for your buck.”
Inside Office-Don’t just advertise outside your office, though. Signage is necessary inside your office as well! Use window clings at your front desk to feature your current new patient special-since these don’t have adhesive, they’re easy to switch out when your promotion changes. A large vertical banner is a great way to spotlight your doctor and his/her certifications. Patients can begin to get nervous when they’re waiting for their appointment, so a sign like this is very reassuring.
It’s hard to believe that something as simple as signage could increase your clientele, but it really is true. Signage won’t do all the work, though, so don’t take your service for granted (you want your patients to come back, after all)!
Michael Allen works as a Director of Marketing in Boston, Massachusetts. He has worked with both large companies and small local businesses for over 20 years. His vast experience in the field of marketing positions him as an expert in helping businesses expand by using marketing tactics.
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